A Korean rice brightening serum inspired by the Joseon-era practice of washing skin with rice water — one of the oldest recorded beauty rituals in Korean history. The formula is 68.6% rice bran water, listed before plain water, making every drop dense with the amino acids, minerals and vitamin B that make rice water a centuries-old skin brightener. Paired with 2% alpha-arbutin for targeted dark spot fading, niacinamide for even tone and a grain complex of seven traditional Korean botanicals. Ultra-watery, instantly absorbed, fragrance-free. Sold at Sephora globally. Best used in your PM routine — alpha-arbutin is sensitive to light and heat. Store in a cool dark place. 30ml.

• Rice Bran Water 68.6% — not plain water; rice bran water is the nutrient-rich liquid extracted from the outer layer of rice grains and has been used in Korean skincare since the Joseon dynasty; it contains ferulic acid, squalene, vitamin E, amino acids and minerals that collectively brighten, hydrate and protect skin with every application
• Alpha-Arbutin 2% — a stable, gentle brightening agent derived from bearberry; arbutin works by inhibiting tyrosinase, the enzyme that activates melanin production — fading existing dark spots and preventing new ones from forming; at 2% it is effective without being irritating, making it suitable for all skin types including sensitive
• Niacinamide — blocks melanin transfer between skin cells to even skin tone, brighten overall complexion and minimize pore size; works synergistically with alpha-arbutin by targeting melanin at a different step of the production pathway for a more comprehensive brightening effect
• Grain Complex (Adlay + Soybean + Barley + Rice Extract + Sesame + Wheat + Mung Bean + Corn) — eight traditional Korean grains used in hanbang (Korean herbal medicine) skincare; rich in amino acids, minerals and antioxidants that nourish, hydrate and support long-term skin health alongside the brightening actives
• Panthenol + Trehalose + Glyceryl Glucoside — hydration and soothing trio that keeps skin comfortable and plump; trehalose has exceptional moisture-binding properties; glyceryl glucoside strengthens the skin's aquaporin channels for improved water retention

Dispense 2–3 drops onto clean hands and pat gently into the skin after toning. Follow with moisturizer. Use in your PM routine — alpha-arbutin is sensitive to light and heat, so evening use maximizes stability and effectiveness. Store away from direct sunlight. 30ml.

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