A lightweight brightening serum from Beauty of Joseon — inspired by the traditional Joseon Dynasty practice of using rice bran water as "Beauty Water" for luminous skin. 68% rice bran water base with 2% Alpha-Arbutin and a 9-grain botanical complex. Watery, fast-absorbing texture. Fragrance-free. 51 reviews, 4.8★. 30ml.

• Rice Bran Water 68% — The Joseon Beauty Secret — in the Joseon Dynasty, noblewomen used rice bran water (미강수) as a daily skin treatment for brightness and softness. Beauty of Joseon uses rice bran water as 68% of the formula base — rich in amino acids, minerals, and ferulic acid that moisturize, brighten, and protect.
• Alpha-Arbutin 2% — The Key Brightening Active — Alpha-Arbutin inhibits tyrosinase activity to slow melanin production at the source. It is 10x more effective than Beta-Arbutin at the same concentration, making 2% a clinically meaningful dose. Works gradually and consistently to fade dark spots, post-acne marks, and uneven tone over 6–8 weeks of daily use.
• Niacinamide + Panthenol + Glyceryl Glucoside + Trehalose — niacinamide blocks melanin transfer from melanocytes to skin cells, working synergistically with Alpha-Arbutin for enhanced brightening. Panthenol deeply hydrates and supports barrier recovery.
• Glyceryl Glucoside and Trehalose are powerful humectants that maintain long-term moisture balance. 
• Arginine balances pH and enhances absorption.

Apply 2–3 drops to the face after toner. Pat gently until absorbed. Use morning and night. Follow with SPF in the AM. Fragrance-free. 30ml.

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