A lightweight Korean brightening serum from Beauty of Joseon — 68% of the base is Rice Bran Water instead of plain water, with Alpha-Arbutin at 2% as the primary brightening active. Watery texture that layers easily. Fragrance-free. Vegan. 30ml.

• Rice Bran Water 68% — The Entire Base Is Rice — Rice Bran Water replaces plain water at 68% of the formula. In the Joseon Dynasty, rice bran water was called "Beauty Water" and used as a daily skin treatment. It's rich in amino acids, minerals, and vitamins that moisturize, soften skin texture, and add a natural glow. Most serums have rice extract added at a small percentage at the end — this one leads with it.
• Alpha-Arbutin 2% — 10x Stronger Than Beta-Arbutin — Alpha-Arbutin directly inhibits tyrosinase, the enzyme that triggers melanin production, to visibly reduce dark spots and even skin tone. It is clinically shown to be 10 times more potent than standard Beta-Arbutin at the same concentration. Effective on post-acne marks, sun spots, and uneven tone.
• Niacinamide — Melanin Transfer Blocker — works at a different step than Alpha-Arbutin in the pigmentation process. Blocks the transfer of melanin from pigment cells to the skin surface for a combined brightening effect with the arbutin.
• 7 Traditional Korean Grain Extracts — Barley, Soybean, Rice, Sesame, Wheat, Mung Bean (Vigna Radiata), and Job's Tears (Coix). Seven grain-derived extracts that reflect the traditional Korean multi-grain skincare philosophy. Each contributes amino acids, antioxidants, and skin-conditioning benefits.
• Panthenol + Trehalose + Glyceryl Glucoside — Hydration + Soothing — Panthenol soothes and supports barrier recovery. Trehalose is a sugar-derived humectant that locks in moisture. Glyceryl Glucoside boosts HA production in the skin. Keeps skin comfortable and hydrated throughout brightening treatment.

Apply 2–3 drops onto face after toning. Pat gently until absorbed. Morning and night. Follow with SPF in the morning. Fragrance-free. Vegan. 30ml.

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