The hair treatment that activates with your shower's steam! The MOEV Annurcatin Water Treatment is unlike any conditioner or mask you've used before. Its unique ampoule-to-cream texture transforms on contact with water, heat, and steam to deliver intensive deep cuticle care that penetrates where standard rinse-out treatments can't reach.

 Annurcatin is a bioactive compound derived from the Annurca apple, a variety native to Southern Italy long used in hair and scalp research for its ability to strengthen hair keratin and support healthy hair growth. Combined with Biotin — the essential B-vitamin for hair and scalp health — and Apple Fruit Extract, this formula works from the inside of the hair fiber out, restoring moisture balance, improving softness, and building long-term resilience.

The lightweight, water-based formula absorbs quickly without heaviness or residue, making it suitable for daily use. Completed a scalp irritation test. Finished with a signature fragrance of crisp fruity citrus, floral notes, and a warm woody base.

Key Ingredients: 

• Annurcatin (Annurca Apple Bioactive) — a bioactive compound derived from the Annurca apple, researched for its ability to strengthen hair keratin structure, support hair growth, and improve overall hair fiber quality and thickness over time 
• Apple Fruit Extract — rich in vitamins and antioxidants that nourish the hair shaft, restore shine, and help protect against oxidative damage and environmental stress
• Biotin (Vitamin B7) — an essential nutrient for hair and scalp health that supports keratin production, strengthens roots, and helps maintain healthy, resilient hair growth with regular use 
• Water-Activated Ampoule-to-Cream Technology — an innovative texture that transforms from a lightweight water phase to a rich cream upon contact with heat and steam, enabling deeper penetration into the hair cuticle for more intensive repair than standard rinse-out treatments 

Scalp Irritation-Tested Formula — completed a dermatological scalp irritation test, making it gentle enough for daily use including on sensitive scalps

Size: 300ml